Privacy Policy

Last updated: October 7, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use Our Service and tells You about Your privacy rights and how the law protects You.

This Privacy Policy, together with our terms of use and any other documents referred to in this Privacy Policy, sets out the basis on which any personally identifiable information we collect from You, or that You provide to Us, will be processed by Us. Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it in respect of Your use of Our Website.

By using Our Service, You agree to the collection and use of information in accordance with this Privacy Policy. In the event of a conflict between the terms of this Privacy Policy and the Terms of Use, the Terms will prevail.

Interpretation and Definitions

Interpretation

The words of which the initial character is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Company referred to as either “the Company”, “Our”, “Us” or “We” in this agreement, refers to Zentive Limited, 3700 Parkway, PO15 7AW.
• Personal Data is any information that relates to an identified or identifiable individual. For the purposes of General Data Protection Regulation (GDPR), Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.
• Website refers to https://www.zentive.com.
• You means the individual accessing or using the Service, or the Company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR, You can be referred to as the Data Subject or as the User as you are the individual using the Service.

Our Details

For the purposes of our business we are the data controller.

In respect of processing that we undertake on behalf of our clients we are the data processor and our client is the data controller who determines the purpose and means of the processing of Personal Data which they provide us with. There may be instances where we are a joint controller with our client.

Data Collection and Processing

Data Collection

We collect the following information from you:

Information You give Us. Information that You provide by filling in forms on Our Website. This includes information You provide when you request marketing information, contact us via the Website, and when you report a problem with Our site. The information you give us may include:

• First name and last name
• Phone number
• Address, City, County, Postcode
• Email address
• Usage Data

Usage Data is collected automatically when using the Website.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Website by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Website or when You access the Website by or through a mobile device.

Data Processing

We process information You give Us and that We collect about You for the following purposes:

• To ensure that content from our Website is presented in the most effective manner for you, and for your device.
• To provide you with information, products, or services that you request from us, or which we feel may be of interest to you, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into between You and Us.
• To allow you to participate in interactive features of our service when you choose to do so.
• To notify you about changes to our service.

Use of Your Personal Data

We are processing Your Personal Data on the following grounds:

• You have previously given your consent to Us processing Your data as stated in the Data Processing section of this Privacy Policy; and/or,
• The processing is necessary for achieving our legitimate interest in respect of the goods or services you have requested or purchased. In accordance with data protection law, we have carefully weighed your interests and fundamental rights and freedoms against our interest to process your information and are satisfied that we are justified in processing your information for this purpose.

We may share Your personal information in the following situations:

• In order to achieve the purposes set out in the Data Processing section of this Privacy Policy, we will share your Personal Data only with the following people or group of people:

• Our professional partners where necessary for the specific project in question; and
• If applicable, other companies within the Zentive Group.

• We will never sell, share, or rent your Personal Data without Your prior consent. It should be noted that, because we do not control the privacy practices of third parties, we advise that you read and fully understand their privacy policies in addition to this privacy policy.

We may disclose Your personal information to third parties:

• In the event that We sell or buy any business or assets, in which case we may disclose Your Personal Data to the prospective buyer or seller of such business or assets.
• If Zentive Limited or substantially all of its assets are acquired by a third party, in which case personal data held by Us about Our customers will be one of the transferred assets.
• If we are under a duty to disclose or share Your Personal Data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property or safety of Zentive Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will not share your personal information with or sell it to any third-party marketer.

We do not make automated decisions about You based on your information.

Although we will do our best to protect Your Personal Data, we cannot guarantee the security of your data transmission to Our site; any transmission is at Your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Transfer of Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside of the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for Us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

By submitting Your Personal Data, You agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this privacy policy.

Retention of Your Personal Data

We will retain your information in accordance with GDPR.

• We will regularly review the Personal Data which we are holding about You, and will delete it as appropriate. We will store your Personal Data for no longer than is necessary for Us to fulfil the purpose for which it was obtained and given consent for, provided that we have a reasonable commercial case for doing so.
• To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of Your Personal Data, the purposes for which we process Your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service.

• Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: www.policies.google.com/privacy.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law if You are within the UK to:

• Be informed as to what we do with your information. This includes but is not limited to the right to know what information we gather, process and store, what we do with that data, who we may share it with and how long we will keep it for.
• Withdraw Your consent. If we are processing your data on the basis of your consent then you have the right to withdraw that consent at any time. Consent can be withdrawn by notifying Us by emailing dpo@zentive.com. The lawfulness of our historic processing based on your consent will not be retrospectively affected by your withdrawal of consent.
• Request access to Your Personal Data. The right to access, update and in certain circumstances delete, the information We have on You, by submitting a Data Subject Access Request (DSAR), to dpo@zentive.com.
• To object to processing of Your Personal Data. You have the right to object to our processing of Your Personal Data where it is likely to cause, or is causing distress. You also have the right to object where We are processing Your Personal Data for direct marketing. You can notify Us of your objection by emailing dpo@zentive.com.
• Request the transfer of Your Personal Data. We will provide to You, or to a third party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You. To request a Personal Data transfer email Us at dpo@zentive.com.

For further information on your rights under Data Protection Law and how to exercise them, you can contact the Citizen’s Advice Bureau, or the Information Commissioner’s Office (ICO).

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by emailing dpo@zentive.com. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will endeavour to respond within one month.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. If you are in the UK, you can approach the Information Commissioner’s Office (ICO). However, we would appreciate the chance to deal with any concerns before involving the ICO, so please contact Us using dpo@zentive.com.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page, any changes will become effective on the “Last updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, you can contact us by visiting this page of our website:
https://www.zentive.com/contact-us